{"id":3222,"date":"2020-07-21T16:38:41","date_gmt":"2020-07-21T16:38:41","guid":{"rendered":"http:\/\/bakertillyvantagen.com\/?p=3222"},"modified":"2023-05-09T14:05:55","modified_gmt":"2023-05-09T14:05:55","slug":"planning-for-open-enrollment-in-a-socially-distance-world","status":"publish","type":"post","link":"https:\/\/sitepreviews.org\/bt-vantagen\/3222\/planning-for-open-enrollment-in-a-socially-distance-world\/","title":{"rendered":"Planning for open enrollment in a socially distant world"},"content":{"rendered":"\r\n

The COVID-19 pandemic has many businesses operating differently \u2013 workforces are now positioned remotely whenever possible and some employers are doing more with less either to comply or out of necessity.\u00a0 \u201cBricks and mortar\u201d facilities are limiting their accessibility to supporting essential functions.\u00a0 Kids are home \u2013 a lot, and for a lot of reasons – and people are testing positive.\u00a0 The forward view gives the impression this \u201cnew\u201d will be \u201cnormal\u201d for the long haul, or at least into and through the Fall 2020 period when many employers will run their annual open enrollment process.\u00a0<\/p>\r\n\r\n\r\n\r\n

\u00a0<\/div>\r\n\r\n\r\n\r\n

New Normal, Meet Open Enrollment<\/strong><\/h4>\r\n\r\n\r\n\r\n

This year, we suspect the home base is where your people will be accessible most often.\u00a0 Many experts agree.\u00a0 The pandemic forced over 30% of the workforce into a work-from-home arrangement virtually overnight.\u00a0 Three months later, the traditional office-centric model feels like it may be a thing of the past.\u00a0 According to a recent survey, 74 percent of organizations now plan to move a subset of their employee base to remote work permanently.<\/p>\r\n\r\n\r\n\r\n

\u00a0<\/div>\r\n\r\n\r\n\r\n

These new and emerging realities should factor into how you plan for and execute your open enrollment communications strategy.\u00a0 Digital, virtual, traditional \u2013 all three stand to matter more than ever when it comes to employee engagement.\u00a0<\/p>\r\n\r\n\r\n\r\n

\u00a0<\/div>\r\n\r\n\r\n\r\n

Here are 5 practical ways you can \u201cnew normalize\u201d your open enrollment this year:<\/strong><\/p>\r\n\r\n\r\n\r\n

    \r\n
  1. \r\n
      \r\n
    1. Mail a quality package to the home base.\u00a0 That\u2019s right \u2013 what\u2019s old is new again!\u00a0 It could be as simple as a well-designed open enrollment postcard highlighting the most need-to-know information like open enrollment dates and webinar schedules. QR codes can be used to direct employees to the enrollment platform or educational content.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n

       <\/p>\r\n

        \r\n
      1. \r\n
          \r\n
        1. Conduct a live benefits webinar instead of your usual in-person presentation. Better yet, provide a recorded presentation for those who cannot attend the live session or who want to review the information.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n

           <\/p>\r\n

            \r\n
          1. \r\n
              \r\n
            1. Give your communications a \u201cface lift\u201d. You can do this by creating a \u201cwhat\u2019s new\u201d video. This targeted visual is a great way to focus attention upon what will be new and different for the upcoming year. You can also bring your communications to life with animations and interactive content<\/a>.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n

               <\/p>\r\n

                \r\n
              1. \r\n
                  \r\n
                1. Keep employees in the loop with targeted email and text messaging campaigns promoting benefit education and urging enrollment.<\/li>\r\n<\/ol>\r\n<\/li>\r\n<\/ol>\r\n

                   <\/p>\r\n

                    \r\n
                  1. Whenever necessary, opt for producing user-friendly fillable forms over those requiring hand completion. Sounds simple, but forms design and production is an art and science unto itself.<\/li>\r\n<\/ol>\r\n\r\n\r\n\r\n
                    \u00a0<\/div>\r\n\r\n\r\n\r\n

                    Whatever You Do, Do It With Purpose<\/strong><\/strong><\/h4>\r\n\r\n\r\n\r\n

                    Think about how your people like to receive information, and then surround them with it in a clear and consistently identifiable fashion.\u00a0 More importantly this year, consider how you are connecting with your people since the pandemic hit.\u00a0 What else are you now doing that deserves to be factored into your 2021 open enrollment communications mix?\u00a0 We are true believers in executing a multi-faceted strategy that is timed to win and hits people in multiple ways.\u00a0<\/p>\r\n\r\n\r\n\r\n

                    \u00a0<\/div>\r\n\r\n\r\n\r\n

                    If you have a purpose and both invest and stay invested in it, you can make a big impact while staying six feet (or more) apart.\u00a0<\/p>\r\n\r\n\r\n\r\n

                    \u00a0<\/div>\r\n\r\n\r\n\r\n

                    Baker Tilly Vantagen offers innovative and comprehensive open enrollment resources to facilitate your organization\u2019s transition to a virtual open enrollment strategy including:<\/p>\r\n\r\n\r\n\r\n

                    \u00a0<\/div>\r\n\r\n\r\n\r\n
                      \r\n
                    • Educational videos and enrollment presentations<\/li>\r\n
                    • Customized traditional and e-resource design and development: brochures, postcards, interactive guidebooks<\/li>\r\n
                    • ALEX interactive benefits counselor configuration<\/li>\r\n
                    • Online Benefits Center enrollment with integrated e-resources<\/li>\r\n
                    • Managed Employee Benefits Service Center for employee inquiries and enrollment support<\/li>\r\n
                    • Push notification campaign development and execution<\/li>\r\n
                    • Managed fulfillment support operations<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n
                      \u00a0<\/div>\r\n\r\n\r\n\r\n

                      To learn more about how Baker Tilly Vantagen help your organization implement a virtual open enrollment strategy this year, contact us.<\/p>\r\n","protected":false},"excerpt":{"rendered":"

                      The COVID-19 pandemic has many businesses operating differently \u2013 workforces are now positioned remotely whenever possible and some employers are doing more with less either to comply or out of necessity.\u00a0 \u201cBricks and mortar\u201d facilities are limiting their accessibility to supporting essential functions.\u00a0 Kids are home \u2013 a lot, and for a lot of reasons […]<\/p>\n","protected":false},"author":1,"featured_media":3754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[21,32],"class_list":["post-3222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-benefits-news","tag-benetips"],"yoast_head":"\nPlanning for open enrollment in a socially distant world - Baker Tilly Vantagen<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sitepreviews.org\/bt-vantagen\/3222\/planning-for-open-enrollment-in-a-socially-distance-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Planning for open enrollment in a socially distant world - 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